Work

GYULMEDAL Brand Contents 

Iconic Movement produced 'Tangerine Medal' and 3D content that introduced selected citrus with strict quality control.

This content is tailored to the brand concept of Tangerine Medal, which provides citrus grown in Jeju's heavenly nature,

and helps strengthen the overall vibrant and energetic brand image. 

<Tangerine Medal Gift Content>, which depicts the thorough process until it is wrapped in a gift box in a more witty way.
<FOOH Content> is an immersive drawing of the brand image with a lovely and energetic appearance of a huge citrus in everyday life.
It contributed to the improvement of brand power with three contents of <Tangerine Medal X Motherground Collaboration Content> that contain citrus growing

 in warm sunlight and the fresh vitality of the mother ground.

GIFT CONTENS

The box reflecting the brand color of the tangerine medal delivers visual comfort by matching tone and manner, 

and the soft-moving robot arm and neat laboratory mood emphasize a transparent and systematic process.
The smoke coming up from the floor vividly conveys the freshness of the citrus.
These elements are in harmony to create a sense of confidence in the tangerine medal gift process.

GIFT CONTENS

The green tangerine field spreads out under the warm sunlight, and the camera moves smoothly between the tangerine fields.
The details of the collaboration product are expressed through natural and careful movement.
It impresses the brand with clear and refreshing lighting on the trail of the product, vivid colors containing the identity of the tangerine medal, 

and impactful production to promote collaboration.

• FOOH CONTENTS  

Like the slogan "Happy moment with citrus," it conveys the characteristics of citrus fruits through bouncy motions,
Products such as tangerines and lemons pop up or rotate to express the lively and exciting moments of visitors.
The background of the actual pop-up store and citrus emphasized in lively motion and 

color harmonize to create an attractive hooking point as FOOH content.