Work
SPACE DOSAN: Outpost in Planet M
Space Dosan is the APR Group's experiential flagship store consisting of one basement floor to five floors above the ground,
designed under the concept of a space station exploring unknown planets. To emphasize the brand identity and the concept of space Dosan,
we designed a display to experience the space station, and it is designed to make you feel immersed as an outpost in space with
realistic software content that matches the conceptual space. Space Dosan does not just display products and contents,
but organically combines spaces and contents to induce direct participation of customers to provide a special brand experience.
IMMERSIVE SPACE
The project is designed to allow customers to experience the brand (Nerdy, Medicube, Forment) of APR Group through space exploration.
The space with one basement floor to five floors above ground is designed to express intense space energy, raising expectations for APR Group's future beauty tech, and allowing customers to experience various things. Designed as an outpost of planet M, the space creates expectations for the new space by installing an airlock at the entrance of the first floor to provide an immersive experience to customers according to their movement. Vibration and meteorite crater objects and hardware designed to allow customers to experience space create an immersive environment, enriching customers' visual experiences.
On the second floor, large kinetic objects running from the first floor provide an opportunity to dynamically experience the space, and the space combined with these objects stimulates the customer's visual curiosity and induces interaction, increasing the sense of immersion in the space.
Hardware installed on each floor is harmonized with software sent based on the customer experience path to encourage customers to actively discover visual elements.
CONTENTS
Realistic content transmitted based on customer experience paths is designed to encourage customers to actively discover visual elements to increase their sense of continuous immersion. It is composed of realistic looping content and event content to extend the stay time. In particular, the explosion of the planet expressed in the event content and the strong wind caused by the explosion are special elements for customers to experience the space more realistically.
Space Dosan stimulates customers' imagination and creates an unforgettable impression with hardware panels and cinematic realistic content designed in consideration of the story of the brand and space.
DETAILS
