Digital planterior that brings new life to space
Digital Planterior
Recently, interest in planterior is increasing. Planterior is using plants to decorate the interior and is more nature-friendly than other interior design methods. As the number of planteriors increases, there are various ways to use plants, but the Iconic Movement presents a digital planterior to maximize the effect of space and effectively enjoy psychological stability.
Guiding to the path of healing through nature
Iconic Movement produced a digital planterior and applied to Sokbarun Internal Medicine Clinic. It received huge attention as the only hospital in Busan to apply the immersive content media walls.
Photo from_Iconic Movement
Photo from_Iconic Movement
Photo from_Iconic Movement
Photo from_Iconic Movement
Photo from_Iconic Movement
Photo from_Iconic Movement
Photo from_Iconic Movement
In order to express Sokbareun Internal Medicine's service that prioritizes patients, content was created by comparing nature such as flowers, rocks, mountains, and water.
Conveying comfort and emotion
Iconic Movement’s digital planterior media walls can provide comfort and peace.
Photo from_Iconic Movement
Photo from_Iconic Movement
Looking at the media wall can relieve tension and provide mental satisfaction. The media walls can also be updated according to the desired situation and time. Unlike real plants, which are difficult to maintain without time, attention, and effort, digital planterior can be easily maintained. The media walls can create a leisurely space inside the busy hospital and provide new scenery to see for patients.
Containing the healing power of nature
Digital planterior satisfies in various ways. It also contains many meanings.
Photo from_Iconic Movement
Photo from_Iconic Movement
Flowers symbolize the resilience and beauty of the human spirit. Like flowers that bloom despite any adversity, the content wished for patients not to lose hope and have courage. The stone symbolizes stability and foundation, and signifies the hospital's dedicated commitment to patients.
The water drop that appears last symbolizes regeneration and purification. The vitality of water emphasizes the beginning of all life and the sight of water droplets gathering together symbolizes the efforts of medical staff coming together to do their best.
Production process of digital planterior
The production process of digital planterior itself is unique.
Photo from_Iconic Movement
Photo from_Iconic Movement
The process begins with a quiet, relaxing animation carefully created using 3D tools. And we were able to move further the production through 3D modeling and programming. The subtle movements of flowers, grass, and dandelion seeds fluttering in the wind were also implemented, and details were expressed that took into account the direction of sunlight depending on the time of day.
Photo from_Iconic Movement
Photo from_Iconic Movement
Maximized chromatic aberration was applied to the water droplets to emphasize the light reflection effect, and the variety of saturation and contrast were utilized to add depth to the content. By changing the camera angle, immersion was increased, and background sounds using nature SFX and piano maximized the video.
Another example of a digital planterior is the Fairy Garden at Times Square in Yeongdeungpo, Seoul.
Photo from_Times Square, Seoul
However, in the case of Fairy Garden, the difference is that an LED pond and LED display were displayed around the actual giant tree. The digital planterior by Iconic Movement is entirely with immersive content, delivering unrivaled production and a deep resonance beyond beauty.
Lastly,
Containing nature’s unique healing.
Digital planterior by Iconic Movement delivers a message of comfort and hope to everyone who visits the hospital.
Demand for digital planners is expected to continuously increase, and Iconic Movements will provide diverse new content accordingly.