Work



SOKBARUN INTERNAL MEDICINE CLINIC



We created an immersive content media wall inside Sokbarun Internal Medicine Hospital, the largest health checkup center in Busan. It received huge attention as the only hospital in Busan to apply an immersive content media wall. 

The media wall serves as a cultural and artistic space that provides relaxation and peace of mind to visiting patients.

OVERVIEW

The immersive media wall in Sokbarun Internal Medicine Hospital provides a cultural experience beyond the hospital's internal space. By expressing the beauty of nature, it delivers healing and stability to patients. Also, it’s combined with digital technology and artistic elements to create special spaces. With the media wall, the hospital becomes a cultural space that provides comfort to patients, rather than just a space for treatment.

INTENTION

Our planning was to utilize the beauty of nature to deliver healing and hope to all visiting patients.

By selecting flowers, stones, terrain, and water drop, it symbolizes the resilience, stability, vitality, regeneration, purification of the human body and foundation of the human spirit. 

This symbolizes as a beacon of healing and hope for all the visitors.

STORY BOARD

MAKING & SOUND

Animation and 3D modeling were created through node connections within the 3D program.

In the editing process, we focused to complete the project as we planned in post-production. As a result, each part of animation became more solid.

The sound was also produced in-house to perfectly match the video. The instrumentation is very minimalistic considering that the sound will be played continuously. 

SCENE 1

SCENE 2

SOKBARUN INTERNAL MEDICINE CLINIC with ICONIC MOVEMENT


Immersive content media wall produced by Iconic Movement is beyond the interior design to a cultural and artistic space.

Credit

Client _ 속바른 내과 건강검진센터
Production_ Iconic Movement