Iconic Movement created the projection mapping of waves and sound design in the SWIMFIT, the world's first screen swimming pool brand. It allows customers to use swimming programs in private swimming rooms with special experience.
OVERVIEW
Reproducing waves through projection mapping provides customers with a realistic and vivid experience. Also, the sound design conveys the feeling of being at the beach.
STORY BOARD
SWIMFIT WEBSITE
Iconic Movement designed the homepage for SWIMFIT.
Drawing techniques were used to convey the contents of the new brand easily and quickly. The slogan “Hip & Hot” was emphasized and colors reminiscent of a swimming pool were used.
