Iconic Movement

Media art revives local tourism (1. Huinnyeoul Coastal Tunnel projection mapping)

Huinnyeoul Cultural Village began calling itself Huinnyeoul Village in 2011, taking Huinyeoul from the road name Huinyeoul-gil in the village naming process of residents in the Isongdo region. Huinnyeoul Road was named because the sight of water streams going down to the sea at the foot of Bongraesan mountain resembles pure white snow falling. Huinnyeoul Culture Village has always been famous as a place for photographers to take pictures because of its beautiful natural scenery. The sun shining down, the rolling waves, and the scent of the ocean blowing in made each day precious with the residents of Huinnyeoul Culture Village.

Residents remodeled several abandoned houses for the development of the village, making the atmosphere of the village brighter and friendlier. Thanks to those efforts, it gradually began to receive attention from the outside, and was known as the filming site for the famous Korean movie ‘The Attorney’ starring actors Song Kang-ho, Kwak Do-won, Im Si-wan, etc.,and received full-fledged attention. In addition, Huinyeoul Culture Village was loved by filmmakers such as the noir film 'War on Crime' and the comedy melodrama 'First Love Shooter Rising Competition', and interest in the village.

Currently, Huinnyeoul Cultural Village can be explored through three main courses. On the number course, you can enjoy a cafe, an exhibition art space with murals and trick art, the Huinnyeoul observatory, and a slow mailbox. On the alphabet course, you can see the ocean observatory, prop shop, and movie filming locations. Lastly, on the Jeolyeong coastal road course, you can enjoy the Haenyeochon changing room, cockle stairs, rainbow stairs, piano stairs, Huinnyeoul coastal tunnel, and Isongdae observatory. Everything comes together to form the precious Huinnyeoul Cultural Village, and the Huinnyeoul Coastal Tunnel in particular is a tourist point that cannot be missed.

However, since the Huinnyeoul coastal tunnel is a famous attraction, there was a problem of trash dumping in the tunnel, and Iconic Movement prepared the projection mapping public project Save Ocean to solve this problem. The problem of trash dumping was pointed out using 'Kooang', one of the main characters in Iconic Movement's own IP animation, 'My Friend Goblin Kookoomatoo'. The project was broadcast inside the tunnel using projection mapping and delivered a meaningful message to tourists.

'Kooang', one of the main characters of Iconic Movement's own IP animation, 'My Friends Goblin Kookoomatoo', was used to point out and raise awareness of the trash problem. Iconic Movement was able to provide entertainment and awareness to tourists by showing Kooang, who was living in the sea, getting angry after being hit by trash thrown by tourists and showing his face towards the tourists. The project was broadcast inside the tunnel using projection mapping technology and delivered a meaningful message to tourists.

As a result, the project was exposed to approximately 10,000 tourists who visited the Huinnyeoul coastal tunnel, and communication through social media took place among the tourists, resulting in a positive response. It solved a problem that local residents were concerned about and further revitalized tourism at the Huinnyeoul coastal tunnel. In addition, we were able to leave a positive image to tourists who visited the Huinnyeoul coastal tunnel, actively solving the waste problem and taking the lead in environmental protection. Because projection mapping was used, the coastal tunnel was not damaged at all, and characters were introduced to attract the attention of children. The idea to use the ceiling of the tunnel allowed tourists to enjoy a more enriching view of the inside of the tunnel. In recognition of the public nature and excellence of the project, it was successfully completed and won the '2023 Korea Social Enterprise Promotion Agency Director's Award'.

Production_ Iconic Movement