Fantastic Media Art at Pop-Up Stores
Media art and pop-up stores
As media art, which can change the atmosphere of spaces and convey beauty and information, begins to get attention, its uses are increasing day by day. In a way, the meeting of pop-up stores and media art, which must capture the attention of consumers, is an obvious process.
Variety of pop-up stores
Pop-up stores are a great way to promote the value of a brand. Adding media art to these pop-up stores can provide consumers with unrivaled memories.
Photo from_Disney Korea Youtube
<Disney 100th anniversary pop-up store: House of Wish>
- Operating period: 2023.12.16 ~ 2024.01.10
Dotmill collaborated on a pop-up store to celebrate Disney's 100th anniversary and promote the commemorative musical animation Wish.
Dotmill created content using projection mapping and interaction functions in the pop-up store.
Dotmill created the Frozen Zone, where snowflakes appear when you light up reindeer footprints, the Aladdin Zone, where the sky changes with the illusion of riding on a carpet, and the Asha Zone, where you can make a wish using a wish ball.
The pop-up store captured the hearts of Disney fans through its spectacular visual effects. In addition, it differentiated itself from other pop-up stores by creating beautiful photo zones using Disney characters.
Photo from_Cafe Dior
<Cafe Dior Seongsu Pop-Up Store>
- Operating period: 2022.05.01 ~
The Cafe Dior Seongsu pop-up store embodies the exterior of Dior's first boutique located at 30 Avenue Montague in Paris, France. Here, you can see the latest collections and various items, and a splendid media wall to match them was created by D’strict.
D'strict created Dior's garden using images of the Granville mansion where Christian Dior spent his childhood and an abundance of roses.
Photo from_Cafe Dior Seongsu
There is a constant stream of visitors as they can enjoy a fantastic media wall that can only be seen in the Cafe Dior Seongsu, as well as smooth coffee and sweet desserts.
Photo from_Coca-Cola Korea
<Coca-Cola Zero Dreamworld Pop-up Store>
- Operating period: 2022.10.22 ~ 2022.12.04
Coca-Cola Zero Dreamworld Pop-up is a pop-up store with numerous celebrities such as New Jeans, Gray, Loco, and Lee Yi-kyung, in collaboration with Arte Museum. Surrealistic media art was created with the theme of eternal nature, inviting people to a world of dreams filled with infinite imagination.
Photo from_Coca-Cola Korea
Arte Museum presented a fantastic jungle that shines on its own. This jungle, where purple lions, giraffes, and elephants gather in one place and form harmony, is a dream jungle that cannot be seen in reality.
Photo from_Coca-Cola Korea
The beauty of lightning was also emphasized in the store. Lightning struck endlessly in a place filled with pink clouds, but it brought joy, not fear, to the audience.
Lastly,
Media art can make you experience something so real even if it's impossible in real life. The beauty of media art is endless.
There will be more pop-stores with media art in the future.
Iconic Movement will also participate in the change.