Work

COLORIZE GAMCHEON

Colorize Gamcheon media art exhibition was held in collaboration with Busan Saha-gu Office and Iconic Movement. The goal is to revitalize tourism by presenting the colorful appearance of Gamcheon Culture Village and memories of travel through media art. It received favorable reviews from officials for providing a new form of attraction to Gamcheon Culture Village.

OVERVIEW

The colorful aspects of Gamcheon Culture Village, called the Santorini of Busan, were captured in media art.The content is featured with candies, jellies, and ice cream to remind visitors of their travel as sweet memories. We displayed a projection mapping of the waves which symbolize Busan and provided a Christmas content during the Christmas season. 

It is expected that about 10,000 tourists will visit during the exhibition period from November 10th to December 31st.

STORY BOARD

OBJECT

Uploading an online poster with characterized jelly ice cream candies makes the exhibition fun and approachable to visitors.

MARKETING CAMPAIGN

In addition to the exhibition, online and offline marketing was carried out. Online posters and motion posters on social media were available and the exhibition was included in the Gamcheon Culture Village stamp tour in collaboration with Saha-gu Office. Also, the actual posters were exposed along the stamp tour route to attract visitors.

COLORIZE GAMCHEON with ICONIC MOVEMENT

Make even sweeter memories of Gamcheon Culture Village with COLORIZE Gamcheon Media Art Exhibition.