Work

2030 Busan Expo 'We Wish'

Iconic Movement participated in a 2030 Expo project sponsored by the Korea Tourism Organization by producing a public digital art at a landmark in Busan. 

The digital art was played on one of the largest screens in Korea and 4.5 million people watched the art and sent over 2,000 messages to support it for three months, from September 1st to November 26th of 2023.

Based on the 2030 Expo slogan, Busan Is Ready, it features a colourful and picturesque DOOH content unlike other existing Expo content. The key message, Busan Will Host the Expo with Your Support, is delivered to domestic and foreign visitors by a special visual art that connects two different themes reflecting the unique H shape of the media panels.

FORM

The keyword for the project, the harmony of human and nature with technology and the city, was visualized and marketed with the sponsor, the Korea Tourism Organization.

We picked jellyfish and a magical tree to create colorful visual effects and follow the theme of the project.

OBJECT

LEFT SCREEN

RIGHT SCREEN

MIDDLE SCREEN

FINAL EFFECT

INTERACTIVE AR CONTENTS

Interactive AR contents were created for viewers to understand deeper meaning of the project that could not be conveyed through the immersive media art. 

It also reminds Iconic Movement is one of the members that roots for 2030 Busan Expo.