Media Art Reviving Local Tourism (Myeongseondo Island, Imjingak, Gamcheon Culture Village)
Attracts tourists with media art
Following the projection mapping of Huinnyeoul Culture Village, Save Ocean, There are other good examples of media art that revived local tourism
Myeongseondo
If you visit Ulsan, Myeongseondo Island is a must-visit place.
Resource_City of Ulsan Offical Youtube Channel, Whale TV
Myeongseondo is an uninhabited island located in front of Palgakjeong Pavilion at Jinha Beach. It’s called Myeongseondo originally because of the sound of many cicadas crying. But now it is known as an island where immortals came down and played. At low tide, a sandbank is formed between Jinha Beach and Myeongseondo Island, and you can walk on it, making it look like a small miracle of Moses.
Everyone knew about Myeongseondo Island, but as dotmill carried out a project using immersive media art to revitalize Jinha Beach in 2022, Myeongseondo Island is currently gaining fame as a mysterious night view spot.
Resource_City of Ulsan Offical Youtube Channel, Whale TV
Myeongseondo Island has become a hot place for night views.
At Myeongseondo Island, trees shining in neon colors welcome tourists, and fantastic media art that cannot be found in reality unfolds. The shining beach, cute jellyfish-shaped lighting decorations placed all over the island, and the magnificent waterfall flowing over the rocks make Myeongseondo Island even more special.
Tourists who visited Myeongseondo Island were amazed by the media art Milky Way Road built on trees and the brilliant lights that filled the entire island, saying it felt like they had stepped into the Avatar world.
Resource_City of Ulsan Offical Youtube Channel, Whale TV
Resource_City of Ulsan Offical Youtube Channel, Whale TV
The noble deer, the roaring tiger, and the leisurely swimming turtle have become hot topics on social media, and are considered the most popular media art among children who come to Myeongseondo Island to play.
In addition, photo zones that can only be seen on Myeongseondo Island, such as whales swimming in the rippling waves, a sandy beach shining in various colors, and starry waves that seem to be full of fireflies, gave tourists enjoyment.
While enjoying the media art, there is an observatory following the designated walking path to the top. The sight of golden light pouring over the large tree at the observatory and coloring the floor is very beautiful. In particular, the floor lights up according to the footsteps of tourists, making even adults fall into a world of innocence.
The harmony between Myeongseondo and Media Art was successful in attracting many tourists and gave them fun.
One Tree at Imjingak
The One Tree at Imjingak also became a famous attraction through the use of media art.
Resource_RinA Camp Youtube
Resource_RinA Camp Youtube
Hana Tree is a 13m large sculpture with the meaning that 'a flower seed from the north grows into a single tree that blooms with Rose of Sharon flowers, and its petals flutter, spreading a message of harmony and peace.'
As dotmill introduced media art on the One Tree in 2020, it received even more love, and people headed to Imjingak to see the media art.
Resource_RinA Camp Youtube
Resource_RinA Camp Youtube
This media art contains the story of how flower seeds of hope come together to form a tree, and in addition, different media art was prepared for each season.
Visitors were unable to leave their seats as the appearance of the One Tree changed depending on the media art, and were able to spend meaningful time reflecting on the messages of hope, harmony, peace, and environmental protection.
Gamcheon Culture Village
Gamcheon Culture Village, which is visited by nearly 2 million tourists every year, also chose media art.
Photo of Colorize Gamcheon_Iconic Movement
Gamcheon Culture Village used to be an underdeveloped village, but through urban regeneration projects, murals were painted on houses and streets, and empty houses in the village were converted into art spaces such as book cafes and photo galleries, making it a representative culture and arts district in Busan.
Iconic Movement prepared the public media art exhibition,Colorize Gamcheon, in collaboration with Saha-gu Office for the greater development of Gamcheon Culture Village.
Photo of Colorize Gamcheon_Iconic Movement
Photo of Colorize Gamcheon_Iconic Movement
The Colorize Gamcheon project is significant in that it does not limit the attractions of Gamcheon Culture Village to murals, and attempts to use media art to overcome the limitations of murals that change and are damaged over time.
Unlike murals, media art has the great advantage of being able to transmit the desired content at the desired time without being affected by time or weather.
Photo of Colorize Gamcheon_Iconic Movement
Photo of Colorize Gamcheon_Iconic Movement
Video resource_Iconic Movement
Colorize Gamcheon was produced in a colorful way to capture the splendor of Gamcheon Culture Village, and dessert objects were used so that visitors could feel only fun and happiness when recalling those memories. Each of these desserts welcomed tourists with their own uniqueness and charm.
Tourists smiled while looking at the naughty and humorous desserts and made memories by taking pictures with the media art in the background.
In addition, the exhibition did not stop here and was held in a variety of atmospheres by preparing cool waves that symbolize Busan.
Video resource_Iconic Movement
Photo of Colorize Gamcheon_Iconic Movement
The project attracted attention by posting motion posters on SNS online channels, and offline, in collaboration with Saha-gu Office, an exhibition hall was added to the stamp tour and outdoor posters were also prepared.
Tourists who visited Gamcheon Culture Village were able to take a closer look at Gamcheon Culture Village by following the stamp tour route, and since foreign languages were included in the ticket, foreign tourists were also able to participate to their heart's content.
Resource_Gamcheon Culture Village Gallery
In addition, a special exhibition was prepared for the Christmas season, taking advantage of the characteristics of media art that can be changed to fit the theme.
Photo of Gamcheon Christmas Special Exhibition_Iconic Movement
Photo of Gamcheon Christmas Special Exhibition_Iconic Movement
The Little Prince, the mascot of Gamcheon Culture Village, appeared as Santa, and colorful Christmas trees and gifts filled the space. Fireworks explode, forming the letters Gamcheon, and golden stardust falls. The Christmas special exhibition, which captured the hearts of tourists with a different charm from Colorize Gamcheon, filled Gamcheon Culture Village with the Christmas atmosphere at the time.
Video resource_Iconic Movement
Through these projects, Iconic Movement was able to impress tourists about Gamcheon Culture Village and successfully encourage them to visit again.
Lastly,
Media art is a way to revitalize and develop a region.
It preserves the local environment and at the same time presents special beauty to attract tourists.
Iconic Movement aims to produce immersive content by taking advantage of the uniqueness and charm of various regions and create a community where everyone lives together.