Work
OVERVIEW
CHUNJIGEBYUK (천지개벽) is a Korean hangover drink along with other sparkling beverage that’s sold in major top 5 convenience store chains in Korea. The brand identity was strengthened for overseas export and business expansion.
NEEDS&GOAL
The goal is to build a brand identity that integrates various beverage businesses and establish company’s unique visual identity that is both popular and impactful.
CORE VALUE
Three keywords were set as core values based on CHUNJIGEBYUK (천지개벽)'s brand characteristics: for consumers, innovative, and expandable.
SYMBOL ANALYSIS
CHUNJIGEBYUK (천지개벽) provides trustful products to customers with a healthy tomorrow.
BRAND IDENTITY
CHUNJIGEBYUK (천지개벽) aims for constant innovation to improve the quality of life of our customers.
COLOR
