The goal of the content production was to discover themes from Phoenix Dart's clear target audience, enhance the brand image of the world's No. 1 dart company, and expand the IP utilization potential of the content itself. In the process, Iconic Movement produced a cinematic brand film with a high degree of completeness through a directorial process that prioritized Phoenix Dart's brand identity. By combining the technical part of the product with creative design, we derived concepts such as high-tech futuristic city and racing, and utilized the concept of gamification to plan gorgeous visuals and immersive storytelling video content.

We aimed to provide a sense of immersion and maximize the dynamism of the video by expressing the thrill and speed of the futuristic city's advanced technology, high-speed vehicles, and tense competition scenes. We emphasized the unique atmosphere of the cyberpunk style by including detailed elements such as skyscrapers, neon signs, and futuristic vehicle designs through 3D object and environment construction, and realistic textures and lighting settings for each object to accurately realize light reflection and refraction. To create dynamic movement, we used animations of vehicles speeding, crashing, and drifting, as well as dynamic camera angles and scene transitions to enhance the sense of immersion and overwhelm.