A collection of modern technologies, media art with cars
Cars meeting media art
The closest and most practical means of transportation since the 1860s is the automobile. For the first time in history, the speed of a steam car driven by mechanical power was 5 km per hour.
Currently, the top speed of supercars is well over 400 km. Additionally, the emergence of electric vehicles marks a new era of automobiles. Today's electric vehicles have touch screens indicating and controlling driving speed, distance, vehicle status, air conditioning system, and navigation, and even support auto pilot.
Recently, when cars made using all of these technologies are introduced to the world, what appears together is media art.
Best choice, media art
d’strict <HMC Genesis FLIP-DOT WALL>
Photo_Genesis Youtube
d'strict produced brand content for the flip dot display of the Genesis experiential exhibition zone located in Incheon International Airport Terminal 1. This experiential exhibition zone attracted many people's attention because visitors could see and ride the vehicle in person. d'strict expressed the image of the large luxury sedan All-New G80 in detailed dots on an ultra-large flip dot display and showed an image that matched the vehicle well.
Photo_Genesis Youtube
Genesis The All-New G80 has been loved so far for its excellent ride quality and stability. This specific vehicle provides high-quality design and driving experience with the heritage of Genesis. The 20-inch wheels are perfectly balanced, and this was also emphasized once again with media art. The media art, which begins with the Genesis logo, shows smooth and natural movement despite being dots, and contains the meaning of the brand rapidly spreading to the world.
CUZ <Mercedes-Maybach Digital Signage Media Art>
Photo_Mecedes-Benz Korea Youtube
CUZ produced media art content for the Maybach pop-up booth held during Seoul Fashion Week.The media art symbolizes a techno garden that combines nature and technology, and was displayed in the showroom along with Maybach, the posthumous work of global fashion icon Virgil Abloh. The pop-up exhibition, which ran for five days, was the finale of Maybach Asitou and was characterized by a harmonious combination of vehicles and media art with the theme of outdoor adventure.
Photo_Mecedes-Benz Korea Youtube
The vehicle was equipped with off-road equipment such as kangaroo bumpers, skid plates, roll bars, searchlights, mud tires, and rock sliders, exciting off-road enthusiasts. The media art brings out the luxury and creativity of the Mercedes-Benz Maybach with its enchanting colors and sensuous production.
teamLab <The Waterfall on Audi R8>
Photo_teamLab Youtube
teamLab used projection mapping to create a realistic waterfall falling on the Audi R8. This waterfall projection mapping, which reproduces the movement of water in detail, slowly falls from above, surrounds the Audi R8, and flows to the floor.
Photo_teamLab Youtube
The grandeur of the waterfall makes the Audi R8 look like a huge rock. The Audi R8, which withstands a pouring waterfall, well represents the Audi brand that has established itself despite numerous adversities. Like Audi's slogan of progress through technology, this project fits well with Audi's direction of always seeking newness and taking on challenges.
<Mercedes-Benz Press Conference>
Photo_Iconic Movement
Iconic Movement worked with its partners to produce the stage, media panel composition, and content for the Mercedes-Benz Press Conference. This project was successfully carried out at Shilla Hotel and gave a strong impression to visitors about Mercedes-Benz.
Photo_Iconic Movement
Photo_Iconic Movement
Visitors were able to see and enjoy various aspects of Mercedes-Benz through a great stage setup at the conference press. Additionally, sophisticated media art was able to emphasize Mercedes-Benz’s luxurious image and high performance. The cool blue color background and fast-paced media art increased the concentration of viewers. It contains a message to spread around the world by the scene of the vehicle traveling through a colorful city center.
<Audi A6>
Photo_Iconic Movement
The Audi A6 launching show was held at COEX in Seoul and was an important and tense moment to showcase the Audi A6 in front of a large number of people. In this important showcase, Iconic Movement participated in this project with its partners and brought a successful outcome.
Photo_Iconic Movement
Photo_Iconic Movement
The stage was set up to emphasize the beautiful curves and smooth movements of the Audi A6. This protruding stage allowed the Audi A6 to move freely and visitors to see the car closer. This unique media art that reinterprets the cityscape in a modern way made the Audi A6 stand out the most until the end of the launch show.
Lastly,
Cars with various charms have been shown together with various media art. Media art made these cars shine even more. Media art has become a perfect supporter that not only catches the eye but also highlights a specific object.
Iconic Movement always strives to maximize the strengths of media art and provide the best results for various situations.